SALES & MARKETING INTEGRATION - EFFECTIVE 1st. JANUARY 2017
Dear valued Partner and Customer,
Following the joint company announcement made in the first quarter of this year regarding our sales and marketing cooperation in the Food service market, Hoshizaki Europe B.V. and Gram Commercial A/S are pleased to announce the formal integration of the two sales and marketing functions by means of legal merger.
Effective January 1, 2017, the sales & marketing functions of Gram sales companies for the Food service market are merged into Hoshizaki Europe B.V.
The combination of Gram Commercial’s innovative refrigeration solutions, along with Hoshizaki Europe’s leadership position in ice making technology, will provide increased value and strengthen our position in the common industries that we serve. This partnership is expected to result in greater efficiencies and significantly improve our services.
As with all important business decisions, we are working diligently to ensure the integration process and transitions are made as seamless as possible. As a result, we will continue to deliver the same high quality customer service, which you have come to expect.
Functions of Gram Commercial and Hoshizaki Europe in EMEA.
Gram Commercial will assume the position of Manufacturer, and through its R&D, manufacturing and sourcing secure the supply of refrigeration products for the Food service market developed and handled by Hoshizaki Europe.
The Bio-medical market is continuously developed and handled by Gram Commercial through the current sales organization and the Gram brand is continued.
Hoshizaki Europe will manage the sales & marketing for both Hoshizaki products and Gram commercial refrigerators developed for the Food service market, through its extensive sales and service teams.
For Benelux, the business is continued by Hoshizaki Europe B.V. and for Germany, Austria and Switzerland by Hoshizaki Deutschland. For UK and Ireland, the business is continued by Hoshizaki U.K. For Scandinavia, Hoshizaki Danmark and Hoshizaki Norge will be established.
Furthermore, to ensure continual customer support, business contacts and physical locations of Gram sales companies remain the same.
The Gram Brand
Hoshizaki Europe will leverage GRAM Commercial’s brand recognition in refrigeration, by continuing to market the Gram commercial refrigerators that are developed for the Food service market and manufactured by Gram Commercial.
We are extremely excited about the future and look forward to working closely together where our synergies will advance our Products and Services, and always position you, our customer first.
Thank you for your continuous support. If you have any concerns or questions, please feel free to contact our offices in your respective markets.
With kindest regards,
Jeff Basolis Ole Brandorff-Lund
Managing Director Managing Director
Hoshizaki Europe B.V. Gram Commercial A/S