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Hoshizaki - Gram Commercial A/S

Hoshizaki - Gram Commercial A/S

New brand direction

Mr. Ole Brandorff-Lund, Managing Director of Gram Commercial A/S and Mr Jeff Basolis,

Managing Director of Hoshizaki Europe B.V. would like to make the following announcement.

Effective January 01, 2016

With a view to improve our brand position across all HOSHIZAKI Group companies and remove any potential ambiguity within the European marketplace, both Hoshizaki and Gram sales networks will promote and sell both original brands:

  • Hoshizaki world renowned ice makers, bins, dispensers and sushi cases, the majority of which are manufactured in Telford, United Kingdom.
  • Gram premium refrigeration equipment including commercial cabinets and counters, bakery and process equipment. All products are designed and manufactured in Vojens, Denmark.
  • Both sales networks will offer SNOWFLAKE refrigeration range. Hoshizaki’s ECOSTANDARD refrigeration range will be phased out.

This new direction was recently announced at the HOST exhibition on October 23, 2015, allowing for a short transition period until the official commencement on January 1, 2016.

 

-Contact-

Ole Brandorff-Lund, Managing Director of Gram Commercial A / S

+45 7320 1390 

olbl@gram-commercial.com

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