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Simon Frost joins Hoshizaki UK as new Director of Sales

Hoshizaki UK announces the appointment of Simon Frost CFSP as Director, Field Sales and National Accounts, joining the team in the UK in March.

Simon brings over 30 years of industry knowledge to the Hoshizaki UK team and a significant network of industry contacts with distributors, chain accounts and the cost sector. His experience has been gained from the ground up, starting as a field engineer and then sales roles with a South coast dealer and Falcon Foodservice Equipment where he progressed quickly to the role of National Sales Manager. Simon was Sales Director at Manitowoc UK where he gained huge knowledge of International brands and worked with factories in both North America and Europe. He has worked as UK Country Manager for Wexiodisk who manufacture professional warewashing equipment and latterly, Monika, who major in wireless temperature monitoring equipment for the foodservice industry.

Simon is the immediate past Chairman of CESA and notably played an integral role in launching the CFSP scheme in the UK.

With a reputation for driving commercial growth and delivering exemplary customer accountability, Simon will bring additional insight and an in-depth understanding of the equipment marketplace to the role.

Ahead of his start, Simon Frost commented “I have knowledge of and a long standing affiliation with the Hoshizaki brands and the team, and am genuinely thrilled to be taking that relationship to the next level as Director, Sales and Chain Accounts. As Hoshizaki and Gram now operate under one united corporate identity and the business continues to scope out its UK growth, I am joining at a time of exciting opportunity. With the support of our experienced field and office teams and an exceptional portfolio of category leading products, I know I can make a significant contribution to the future of the company.”

Steve Loughton comments, “ I am personally delighted to welcome Simon to our team. He brings a wealth of relevant experience, which will be invaluable to us as we continue to unify our product catalogues and grow the business.  We also share the same strong values of customer and colleague support, which are vital for success in today’s market. “